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February Edition Contents
G&R Info


February 23rd 2009


COVER STORY- GAZA CONFLICT


COVER STORY - GAZA CONFLICT: UNICEF aid for Gaza arriving, despite challenges.

The humanitarian operation in Gaza has been dealt a blow by the recent strikes that have devastated warehouses in the United Nations compound and destroyed essential emergency goods and products.
Six airplanes with additional UNICEF medical kits and water supplies have recently arrived in the area and are being moved into Gaza. Emergency health provisions, obstetric surgical kits with drugs, as well as high energy biscuits and therapeutic food for children are in the supply pipeline and will be delivered as soon as conditions permit. Humanitarian access to the affected population is imperative if aid workers are to deliver life-saving supplies, medical care, and advice and support to children and families affected by the violence.

Risk of epidemic outbreaks

UNICEF is also concerned about the risk of epidemic outbreaks in Gaza due to the lack of safe water and sanitation. Children are vulnerable to the spread of water-related diseases, such as diarrhea and cholera. UNICEF has worked with its partners to distribute more than 66,000 bottles of water, and emergency water and sanitation supplies for some 30,000 people. According to reports, 500,000 Gazans have no access to safe running water as a result of damaged water and sewage systems. An additional 500,000 people only have intermittent access to safe water. Sewage is flowing on the streets and uncollected rubbish is piling up due to the insecurity.

Donate Now to the Gaza Children's Appeal

British Red Cross, Christian Aid, Islamic Relief, Oxfam, Save the Children and World Vision have launched their own appeals, details
of which can be found on their websites.


UN has launched an appeal for $613m to help people affected by Israel's military offensive in Gaza.

"These needs are massive and multi-faceted," Secretary-General Ban Ki-moon told the World Economic Forum in Davos. He added that funds would be used to "help overcome at least some measures of this hardship".
In the region itself, US envoy George Mitchell said the Palestinian Authority should play a part in cementing the Gaza Strip's shaky truce. After meeting PA President Mahmoud Abbas in the West Bank, Mr Mitchell said a "mechanism" was needed to stop arms smuggling into Gaza, and that should be done "with the participation of the Palestinian Authority". Mr Ban visited Gaza after the ceasefires - the first world leader to do so since Hamas took over in 2007 and Israel tightened its blockade - and he spoke passionately about what he had seen there.
"More than one-third of the 6,600 deaths and injured were children and women. As a father of three I was especially troubled by the suffering and trauma that so many families went through," he said.
The appeal aims to cover the requirements of the UN and other aid organisations for the next six to nine months and will provide everything from medical care to clean water. The Israeli offensive in Gaza killed about 1,300 Palestinians, of whom 412 were children; 21,000 homes were destroyed or badly damaged. Thirteen Israelis were killed during the three weeks of violence. [Read more] Source: BBC News Online



IN FOCUS: WORLDWIDE ECONOMIC CRISIS

CANADA: Charity Village 'Tough Times Essentials' guide [Read]

USA: American Automakers Cut Back on Charitable Giving as Losses Mount
[Read]
USA: Companies Cutting Back on Matching Gift Programs [Read]



CANADA: Charity Village introduces 'Tough Times Essentials' guide

The Charity Village have put together an interesting Tough Times Essentials guide, filled with up-to-date articles and resources to help you cope with the current economic turmoil. Heres a sample of the articles featured:
Now is the time to exercise your resiliency muscles
Now nonprofit organizations are coming to terms with the impact the economic recession is having on their financial sustainability. It is projected that major gifts will be down substantially and that new donor
acquisition will be quite challenging. Read more at Charity Village
Managing during tough economic times
Times are tough. Money is tight, cutbacks are on the rise and employment is on the decline. Bay street is exceptionally cautious these days as nervous anticipation sets in. The automobile industry, the media conglomerates, banks - they're all feeling the effects. But what about the country's nonprofit sector?
How will they fare? What are their predictions for 2009 and beyond? Read more at Charity Vilage
Volunteer engagement: Challenges in a new economic age
An anemic economy closed out 2008, and if pundits and experts across the globe are correct, the condition may well worsen in 2009. Though stories of economic hardship are unfortunately hardly rare for the charitable sector, the end of the decade may prove to be one of the toughest in at least one area: recruitment of volunteers.
Read more at Charity Village


USA: American Automakers Cut Back on Charitable Giving as Losses Mount
Coming off one of the worst years for the auto industry in decades, the big three automakers — General Motors, the Ford Motor Company, and Chrysler — are scaling back their charitable giving as part of broad-based efforts to cut costs, the Associated Press reports.
The Big Three have been bleeding billions as tight credit and collapsing car and truck sales have blown huge holes in their balance sheets, forcing GM and Chrysler to seek emergency federal loans to survive and raising concern among their nonprofit grantees.
In 2007, charitable giving at Chrysler totaled $24.3 million, a level of giving the privately held company maintained in 2008 despite massive losses in the second half of the year. Indeed, while Chrysler managed to fulfill all its charitable commitments in 2008, the company said the same may not be true in 2009. GM and its foundation, which awarded $58.7 million in grants and support in 2007, also will reduce or eliminate contributions to charitable causes and organizations this year, although it will continue to support communities and nonprofit organizations to the extent possible.
While Ford is the only one of the Big Three not to have asked for an emergency loan from Washington, Ford Motor Company Fund president Jim Vella said the funds it had budgeted for its philanthropic efforts in 2009 will be "significantly reduced" from the $54.4 million the company gave in...[Read more] Source: Associated Press

USA: Companies Cutting Back on Matching Gift Programs
A growing number of companies that have been hit hard by the recession are cutting back on their charitable matching gifts and volunteer programs, the Wall Street Journal reports.
Such programs have been popular for decades with nonprofits, employees, and companies themselves, which see the programs as both a recruiting tool and a way to burnish their image while receiving tax deductions. Over the past year, however, more than a dozen large U.S. companies — including Northrop Grumman, General Motors, and Pfizer — have closed the door on their matching programs or significantly reduced the matching ratio, while others have lowered matching limits or excluded retirees or part-time employees from participating.
Although matching programs make up a small portion of total corporate giving — about 10 percent of the $8.6 billion given by corporations in 2007, according to HEP Development Services — cutting such programs could have a significant effect on nonprofits and universities, many of which are already struggling to raise funds. According to the Council on Foundations, the typical foundation endowment has lost 30 percent of its value over the last year or so, and confidence in the markets has been further eroded by the $50 billion Ponzi scheme allegedly run by Bernie Madoff (see Cross Border Talk article). At the same time, some companies have managed to maintain — or even increase — their matching-gift programs. In December, the GE Foundation announced that it would redirect 20 percent of its total charitable giving in 2009 — about $20 million — to nonprofits working to provide basic needs and would double the match for employees and retirees who donate to food and shelter organizations...[Read more]


CROSS BORDER TALK
 


-Business-Minded Charities Work to Tackle Poverty, Hunger in India
New models of philanthropy with ties to the business world are becoming increasingly prevalent in India, where they are working to address issues of poverty and hunger, the Financial Times reports.
For instance, the Hyderabad-based nonprofit Naandi, which is working with the government to combat the country's high malnutrition rates, was founded by overseas Indian industrialists and now is backed by leaders of India's automotive, pharmaceutical, and IT sectors. With a level of efficiency befitting a corporation, Naandi is providing hot meals for a million children at schools in four Indian states. Overall, the program is credited with lifting school enrollment by as much as 20 percent in some areas.
Other groups have borrowed from the business-focused mentality of the wealthy executives who founded them. Last year, the Soros Economic Development Fund, Google.org, and the Omidyar Network launched a $17 million fund to invest in small and medium enterprises in India. The Omidyar Network, created by billionaire eBay founder Pierre Omidyar, also has provided grants and investments to Unitus, a group that supports microfinance institutions, and Endeavor, an organization that mentors entrepreneurs.
In a similar way, the New York City-based Acumen Fund provides support to fledgling companies with a positive social impact through grants, loans, and equity while using business metrics to evaluate their progress. Acumen is backed by a group of investors who provide "patient capital" and do not necessarily expect returns, according to Acumen CEO Jacqueline Novogratz. "These are people who have a lot of wealth who want to give philanthropically but want to explore other ways of being engaged," said Novogratz.
Acumen works from a premise that neither charity nor business alone provides the answer to tackling poverty — but great potential lies in the intersection of the two. "This is a world where the rich are getting richer and the poor are getting poorer," said Novogratz. "We need creative approaches to reinvigorate capitalism and make it more inclusive."
“Charity Alone Not the Answer in Tackling Poverty.” Financial Times

Madoff Scam Rattles Hollywood

DreamWorks Animation SKG chief Jeffrey Katzenberg said losses he has suffered in the Bernie Madoff (picture below) scandal are "humiliating" and caused "extraordinary damage" to his charitable giving, Bloomberg.com reports.
Arrested a month ago for running an alleged $50 billion Ponzi scheme, Madoff cut a swath through Hollywood, crossing paths not only with Katzenberg but also director Steven Spielberg, actor Kevin Bacon and his wife, actress Kyra Sedgwick, and a number of local Jewish charities. The Jewish Community Foundation of Los Angeles, for example, lost $18 million — about 5 percent of its assets — including $6.4 million it managed for the Jewish Federation of Greater Los Angeles.
Katzenberg told CNBC that the Madoff scam has destroyed the lives of many people he knows but wasn't specific about the scope of his or others' losses. According to a September tax filing, the Marilyn & Jeffrey Katzenberg Foundation had assets valued at $22.1 million as of 2007, including two sources of income from "B Madoff" — Treasury bill interest totaling $220,371 and income of $98,944. In a fiscal 2007 tax return dated July 8, 2008, Spielberg's Wunderkinder Foundation listed income of $126,093 from B. Madoff Investment Securities.
The Katzenberg Foundation's 2007 charitable donations totaled $455,333, with the largest sum, $100,000, going to the Motion Picture & Television Fund. Katzenberg, who serves as board chair of the fund's foundation, also contributed to the Michael J. Fox Foundation. "This is extremely painful and humiliating for me," he said. "It has done extraordinary damage to my philanthropy."
“Madoff Losses 'Humiliating,' DreamWorks Chief Katzenberg Says.” Bloomberg News
"Madoff millions vanish into thin air" BBC News


-World Economic Forum Panel Discussion Focuses on Investing in Adolescent Girls
Leaders of foundations, corporations, nongovernmental organizations, and government agencies attending the annual meeting of the World Economic Forum in Davos, Switzerland, agreed that significant investments in educating girls could help rejuvenate many of the world's economies, the Associated Press reports.
For the first time, the forum devoted one of its plenary sessions to the impact of educating girls in developing countries. Moderated by CARE USA president and CEO Helene Gayle and featuring Bill & Melinda Gates Foundation co-chair Melinda French Gates, World Bank managing director Ngozi Okonjo-Iweala, Indonesian minister of trade Mari Pangestu, Nike CEO Mark G. Parker, UNICEF executive director Ann M. Veneman, and Grameen Bank managing director Muhammad Yunus, the session ranged widely and stressed the importance of reaching women in early adolescence — before early marriage, early pregnancy, and/or HIV/AIDS can derail their chances of living happy, prosperous lives.
Despite recent efforts by the NoVo, Nike and United Nations foundations, only half a cent of every international development dollar currently goes toward girls. To help address the dearth of funding, Okonjo-Iweala urged support for a $20 million public-private partnership to educate and train girls in post-conflict countries, noting that 70 percent of the 130 million children out of school today are girls. "If investing in women is smart economics, then investing in girls...is even smarter economics," Okonjo-Iweala said. "If you invest in girls, if you educate girls, if you get girls into jobs, you solve many problems."
By providing girls with education and economic-based opportunities, added Parker, there is "a direct connection to shaping the post-crisis world" because girls will help transform their families, their villages, and ultimately their countries. "This isn't necessarily a question of adding more funds. It's a question of directing some of the funds that are already out there to...give us a higher return and give us higher impact."
“World Economic Forum: Invest in Girls to Combat Poverty.” Associated Press
“World Economic Forum Gives Adolescent Girls a Voice on the Global Stage.” United Nations Foundation Press Release


GRANT ACTIVITY-
This section links you to funders who invite you to submit grant applications, if you qualify, identifies funders who make cross border grants and gives examples of actual funding.
If you are interested in the full story or to access infomation on similar funding then follow the links.


-Bill, Melinda Gates Urge Global Leaders to Maintain Foreign Aid, Announce $34 Million Grant

Speaking at the World Economic Forum in Davos, Switzerland Bill and Melinda Gates called on world leaders, corporations, NGOs, and individuals to maintain their commitments to foreign assistance and investment despite the challenging economic climate. As part of the Bill & Melinda Gates Foundation's ongoing commitment to global health, the foundation's co-chairs also announced a $34 million grant to the Global Network for Neglected Tropical Diseases.
According to the Gateses, advances in health too often fail to reach those who need them most — individuals living in developing nations, where 2.5 million people live on less than $2 a day. In developing countries, two-thirds of deaths in children under the age of five stem from health problems that are preventable or treatable with existing tools. To make matters worse, the recent economic and food crises are threatening progress made in improving health and reducing poverty, particularly in sub-Saharan Africa.
Citing evidence that demonstrate the effectiveness of investments in development and health, the Gateses challenged the business community, individuals, and world leaders to review the neglected tropical disease "investment book" developed by the Global Network for Neglected Tropical Diseases, which has mapped out the potential health and monetary benefits to be gained from specific NTD investments. In Liberia, for example, a five-year, $3.6 million investment could result in comprehensive treatment for 2.4 million individuals, or nearly 75 percent of that country's population.
“Bill and Melinda Gates Urge Global Leaders to Maintain Foreign Aid.” Bill & Melinda Gates Foundation Press Release


-Gates Foundation Awards $5 Million to Expand Global Disaster Response
The Bill & Melinda Gates Foundation has announced a five-year, $5 million grant to support the expansion of the Emergency Capacity Building Project, a partnership of six humanitarian organizations designed to improve disaster response and help vulnerable communities learn to prepare before a disaster strikes.
In 2005, CARE, Catholic Relief Services, Mercy Corps, Oxfam, Save the Children, and World Vision launched the ECB Project with support from the Gates Foundation and Microsoft. The new grant will provide support for ECB Phase II, enabling partners to conduct disaster simulations while providing disaster-affected communities and response teams with guidelines for field staff, online data-sharing systems, and tools to build trust among rapidly assembled emergency teams from diverse backgrounds.
ECB Phase II will focus on five disaster-vulnerable countries and areas — Bolivia, Niger, the Horn of Africa, Bangladesh, and Indonesia — which in turn will serve as regional hubs, extending the reach of ECB's work to neighboring countries facing similar perils. The initiative also will work to revamp emergency response structures at the six humanitarian agencies while fostering collaboration and knowledge sharing across the global humanitarian sector.
“An Ounce of Prevention: Helping the World's Poor Prepare for Disaster.” Bill & Melinda Gates Foundation Press Release

-MacArthur Foundation Awards $2 Million to Help Threatened Ecosystems
The John D. and Catherine T. MacArthur Foundation has announced a $2 million grant to the World Wildlife Fund and the International Union for the Conservation of Nature to develop a new Ecosystems and Livelihoods Adaptation Network that will serve as a resource for conservation groups, governments, and international agencies working to make vulnerable ecosystems more resilient and help human communities adapt sensibly to changing climates.
The network, a component of a $50 million MacArthur initiative announced in 2008 at the World Conservation Congress in Barcelona, will take a targeted, localized approach to climate-change adaptation starting with climate-change assessments in the developing world, where environmental effects generally are more acute and response capacity is more limited. Network members also will work to connect scientific researchers with resource managers and local and regional decision makers to ensure that ecosystem-based management approaches benefit from the latest science and practical experiences.
To date, MacArthur has funded assessments in eight hotspots in the developing world that provide a starting point for addressing biodiversity adaptation challenges in those regions. One project, for example, used geographical information systems to determine how a rise in sea level will affect coastal ecosystems and communities in the Caribbean, Madagascar, and Melanesia. The network will organize assessments in other parts of the world to develop baseline information useful for prioritizing adaptation needs.
“New $2 Million Network to Help Threatened Ecosystems & Societies Adapt to Impact of Climate Change.” John D. and Catherine T. MacArthur Foundation Press Release

-Aplastic Anemia and MDS International Foundation Offers Research Grants

Deadline: February 27, 2009
The Aplastic Anemia and MDS International Foundation is now welcoming applications for its 2009 Research Grant Program.
The foundation supports research that leads to new insights into the causes of bone marrow failure and the development of new therapeutic approaches. Grants are intended to help researchers advance the understanding and treatment of aplastic anemia, myelodysplastic syndromes, and paroxysmal nocturnal hemoglobinuria.
Each year the foundation invites researchers to apply for two-year grants of $60,000 ($30,000 a year) to test new ideas and to explore other research leads.  Second-year funding is contingent on progress in the first year.
Applicants must hold a doctor of medicine, doctor of philosophy, doctor of science, or other doctoral-level degree (e.g., PharmD).
There are no nationality restrictions. Research may be carried out in the United States or abroad but not at a for-profit laboratory in the private sector. Grants can be awarded to new investigators (post-doctoral fellows, instructors, and those who have been assistant professors for fewer than five years) and established investigators (those who have been assistant  professors for five years or more or are associate or full professors).
Awards are based on the scientific quality of the research plan, the relevance of the proposed research to the foundation's goals, the applicant's qualifications, and the quality of the research institution and facility where the research will be conducted. Visit the AA&MDSIF Web site for complete grant guidelines and the application form.


-Pfizer Awards $7 Million to Improve Cancer Treatment, Prevention Worldwide
Pfizer and the Pfizer Foundation have announced grants totaling $7 million to thirteen nongovernmental organizations working to improve treatment and prevention for cancer patients around the world.
Awarded through the foundation's Global Health Partnerships program, the grants will support cancer organizations in Europe, Asia, South Africa, Central and South America, and the United States working to improve prevention, early detection, and diagnosis of breast cancer; strengthen public awareness of cancer risks; increase patients' knowledge and understanding of treatment options; and engage in long-term capacity-building efforts through training, technical assistance, and collaborative partnerships.
Each year, more than eleven million new cases of cancer are diagnosed worldwide and close to eight million people die from the disease. Breast cancer is the leading cause of cancer death among women, and an estimated 4.4 million women globally have been diagnosed with the disease within the past five years.
"These grants represent an important step in enabling us to partner with key scientists and organizations to encourage the advancement of cancer education and research globally," said Dr. Mace Rothenberg, vice president of clinical development and medical affairs. "This year's grants focus on critically important areas such as early breast cancer detection and education, establishment of patient navigation programs, and methods to increase overall knowledge and understanding of cancer — all of which play an important role in the fight against cancer."
For a list of grant recipients , visit the Pfizer Web site.
“Pfizer and the Pfizer Foundation Recognize "World Cancer Day," Award $7 Million in Grants to Support Global Cancer Control Efforts.” Pfizer Press Release


INTERNATIONAL GRANT RESOURCES -
Helpful websites for the International Grant seeker


International Funding An interactive map covering all regions of the world GO >>>
GuideStar - Connecting People with Nonproft information Encourages nonprofits to share information about their organizations openly and completely. Any nonprofit in the database can update its report with information about its mission, programs, leaders, goals, accomplishments, and needs—for free. GO>>>
Foundation Search FoundationSearch is a leading source of fundraising information for non-profits and charities. This online resource includes more than 120,000 foundations, representing billions of dollars in annual granting, and includes tools to locate grants by type, value, year, recipient, donor and historical giving trends, and much more. GO>>>
Charity Commission Database The Charity Commission for England and Wales is established by law as the regulator and registrar of charities in England and Wales. Their aim is to provide the best possible regulation of these charities in order to increase charities’ efficiency and effectiveness and public confidence and trust in them. GO>>>
Directory of Social Change Trustfunding Database

Trustfunding details all trusts included within Directory of Social Change (DSC) and Charities Aid Foundation (CAF) publications and is updated regularly throughout the year.
It includes information on over 4,200 grant-making trusts with a total of over £3.1 billion a year. GO>>>
A similar database for government funding GO>>>



AWARDS, COMPETITIONS & FELLOWSHIPS

COMPETITION: Nike and Changemakers Invite Women's Sports Projects for GameChangers

Deadline: February 11, 2009
Nike and Changemakers have partnered to launch "GameChangers: Change the Game for Women in Sport," an online competition designed to focus attention on the challenges facing womenin sport today and identify the most innovative solutions to them. The competition invites entries of ideas that leverage sport for positive social change in the lives of girls and women.
The Changemakers.net  Web site provides an online, interactive forum that encourages collaboration and discussion, along with competition, to identify  and strengthen the most effective ideas.
The competition is open to individuals and all types of organizations and entities (charitable, private, or public) from all countries. The competition will consider all entries that reflect the theme of "Change the Game for Women in Sport." The scope of  the competition is to identify innovative solutions that use  sport to improve community, accelerate development, and drive social change. Submitted projects should, at a minimum, be at  the demonstration stage and be able to show indications of success. While the program supports new ideas at every stage and  encourages their entry, the competition judges are only able to evaluate programs that are beyond the conceptual stage and have demonstrated proof of impact, even if only on a small scale.
Following the submission of entries, members of the public will  be invited to vote for three winners from the approximately  twelve finalists who will be selected by a panel of judges. The three finalists will each receive a cash prize of $5,000. Visit the Changemakers Web site for complete program guidelines.


-FELLOWSHIP: IWMF calls for Neuffer Fellowship applications

The International Women’s Media Foundation is now accepting applications for the 2009-10 Elizabeth Neuffer Fellowship, which is open to women journalists whose focus is human rights and social justice. Named for the 1998 IWMF Courage in Journalism Award winner and Boston Globe correspondent who was killed in Iraq in May 2003, the 
fellowship allows one woman journalist to spend an academic year in a tailored program with access to Boston-area universities as well as the Boston Globe and New York Times. Applications will be accepted until April 15, 2009, and the fellowship will run from September 2009 – May 2010. More



CHAPEL & YORK ONLINE

February Highlights


CONFERENCES, SEMINARS, & WEBINARS

This month's additions:
SEMINAR :7TH Seminar Workshop On the Challenges Of Managing The Third Sector

The event will be held on 4-5 June, 2009, Nantes, France
Call for Papers. The purpose of the workshop 'The challenges of managing the third sector' is to present and discuss in a stimulating academic environment high quality research papers exploring contemporary challenges in managing all kinds of non profit organisations (NPOs).
Paper proposals, both theoretical and empirical, by policymakers and practitioners, are also welcome.
The deadline for submission (preferably full papers) is Monday, 2 March 2009. More info available here

CONFERENCE: Giving & Volunteering Research Conference 2009

The event will be held on 9 July, 2009, VU University Amsterdam, Netherlands
At this one-day research conference, scholars present their most recent research on giving and volunteering. The conference aims to foster cooperation and exchange of ideas between academics from various disciplinary backgrounds and practitioners from the philanthropic sector.
Registration, paper proposals and further information: r.bekkers@fsw.vu.nl

CONFERENCE: 2nd  International CIRIEC Research conference on social economy

Announcement and call for papers
Östersund, Sweden, 1-2 October 2009
Call for papers to the 2nd International Research Conference on the Social Economy organised by CIRIEC in Östersund (Sweden) on October 1 and 2, 2009 on the theme: 'The social economy in a world facing a global crisis'. This call for papers is available in Spanish and will also soon be available in French and German.
After the huge success of the first edition of the conference in Victoria (Canada), October 2007, we once more rely on your participation.Additional information can be found on the conference website




BLOGS, BOOKS, RESEARCH & REPORTS

REPORT: The Power of Social Networking

Networking for charity: Charities are working with social networks such as Facebook and MySpace to raise awareness and money
Charities are desperately trying to tap the power of social networking sites as a way of attracting new members. Alongside building a profile that users of such sites can 'befriend'.
With MySpace charitable platform, and a slew of charity applications going live on Facebook, it seems an appropriate time to reflect on how charity is embracing the web.
Impact, MySpace's UK-based charity platform, takes the same format the site has used for music and video and applies it to charity. The site is awash with videos, links to featured charities, blogs, charity-related news, details of upcoming events, a message board, and an 'I want to get involved' window that lets you enter your postcode and find out about nearby activities...[Read more] Source: Times Online

Why charities need to use social media
So, having a website is just not enough anymore.  Forward-looking brands understand that they need to be more flexible, that they need to engage people in a genuine dialogue, rather than broadcast marketing messages at them.  To do this, they need to have a presence in the online, social communities that their customers (or, for charities, existing or potential supporters and stakeholders) enjoy using.
This is not the only thing that charities are going to have to do differently, because these social platforms have a different ethos – which can take some getting used to, and may present some challenges.  These spaces have their own ‘unwritten rules’.  They are very open and equitable, and require the softer skills of conversation and collaboration, the transparent sharing of information, honest discussion of views, values, goals, successes and failures, highs and lows – warts and all – rather than the polished diplomacy of PR, the hard sell of advertising or the push of marketin...[Read more] Source: Charity Comms / Rachel Beer

Online social networking is a great tool for charities to prove their worth, and can aid fundraising - but it is not without its risks
Charitable giving is already moving online. In the UK, more than 90% of large charities are now open to online giving. Online donors are likely to be new to giving, younger and more affluent than the average donor, making the internet an attractive channel for fundraising. The charity sector is also doing more business online. Oxfam's online charity shop raises £2m every year. For every seven charity shops on the high street, there is an eBay for Charity shop, through which charities can trade with the public at minimal cost.Social networks, such as Facebook and Second Life, are the growth economies of the internet. And the rapid growth of social interaction online will lead to deeper changes for the charity sector, as people seek trusted personal connections in place of corporate communications. Internet platforms make it increasingly easy for people to bypass institutions and connect directly with other individuals, whom they are more likely to trust...[Read more] Source: Guardian


BOOKS: Tracks to Success- Savvy PR for Nonprofits

This four-part series, written by Susan Young, an award-winning news and PR entrepreneur with experience in both the government and nonprofit sectors, will help readers increase their organizations’ name recognition, visibility, credibility, and revenues. The series will explore the value of and difference between public relations and advertising, and subsequently offer tips for writing effective press releases, speaking to reporters and pitching stories, and mapping out a proactive PR plan for 2009. To read Part Three, “Life’s a Pitch: How to Talk to the Media,” visit the GrantStation website. Source: GrantStation Insider Feb 09


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